Now that you know how to email influencers to promote your products, let’s take a look at how you can find them. Here are the most popular influencer campaigns for promoting your brand and products. Giving their subscribers an exclusive tip before your product launches. And it would be great if you use the same approach to deliver our brand message to our customers. These include tips to write the perfect influencer outreach emails and other innovative ways to engage influencers. Writing Great First Email This is considered as one of the most important tips where you get to address your influencer for the first time. It depends on your industry, goals, influencers, content, product, etc. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Your influencer will be grateful that they don’t have to go back to your email archives. Before you can email influencers to promote your products, you need to find the right influencers. Instead, you should focus on writing crisp emails that get to the, Thus, the perfect outreach email should be shorter so. This method can include a ‘how to’. Instead, you should use your emails to build a rapport with them. However, the length isn’t all that matters. Besides, you can personalize your email in the following ways: Show that you really like the content created by the influencer: Quigley, I’ve enjoyed reading your recent post, where you encourage your followers “to start” and “to create”. Interested in working with social influencers to promote your product? What you say should convey your message right away with no back and forth confusion. It will be enough to personalize your message and make the influencer read your email. You need to come up with attractive subject lines and write stellar email copy. Bloggers you work with really are your brand advocates. Your recent blog post about [post topic] really caught my attention and resonated with me. For more help involving influencers in your product launch, download our free guide to influencer marketing! I’d love to send across a sample of our product for you to test and review. I’d love to send across a sample of each product if you’d like to get started. A shoutout happens when you pay a user to promote your brand or product on social media. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Leverage personalization to make your email stand out from other template emails that influencers receive. Take advantage of influencer marketing today, and see your business grow tomorrow. If you don't speak a foreign language, it’s not a problem. She is an expert in academic writing, influencer marketing, and blogging. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. Connecting with Instagram Influencers Through Cold Email. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Our brand believes in [their cause] too, and that’s why we strive hard to [uphold the cause (e.g. Influencers can play a huge role in your social selling strategy, but only if you can succeed at making that first cold email connection. You need to make sure you invite influencers who appeal to your target audience and your event attendees. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … The presence of your product in an educational account -- means that millions of people will see your product or service. Influencer marketing has quickly grown to become a widely popular method of marketing. Not only does this save you time and money on searching for an influencer that matches your brand audience, but it also enables you to work with a team of experts in this field of marketing. Tip: Combine email and direct messages (for example direct message on the Instagram account). This will benefit the influencer as they’ll be exposed to a much larger … Influencers help to put your brand in front of new, untapped audiences. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. I believe your followers will love our [product/service] and was wondering if you’d like to partner with us. You can challenge influencers to create something sensational and unusual around your … They likely receive loads of emails from brands daily, so your email must be able to stand out. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. The micro-influencer marketing definition is leveraging individuals who carry influence over a large number of people, in a specific industry or space. Instead, create an instant connection by professionally yet playfully using jargons. For that, you need to know how to email influencers to promote your product. This information adds no value to an influencer. Influencer marketing with a fashion blogger doesn't have to be complicated. Wondering how to find and connect with the right influencers? It will help you to craft an ideal influencer outreach email template and make an influencer want to work with you. The 2 campaigns exceeded most of their expectations: they produced over 250 pieces of content in total (social media posts, blog posts, photos) and generated 648% more engagement than they expected. Get influencers involved in the creation process . Product-based content. They have vast and engaged followings across a variety of social channels, including Instagram, Twitter, Snapchat, and Facebook. If you don’t hear back from the influencers after the first time, you can send follow-up email as well. Please share your insights and tips in the comments. To make the offer sweeter for your followers, we’ll provide a personalized 20% discount coupon as well. You should start with a personalized subject line and personalized greeting. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. However, if an influencer talks about your product positively, you’re likely to gain more loyal customers. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. We have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. 2. Your target audience will trust an honest testimonial by an influencer over an advertisement that sings praises about your product or service. Discover, filter, and find the perfect influencers for your brand and get in touch with them using. Once they agree to hear you out, you can send a third email with a campaign brief to help them understand your campaign in detail. When you work with social media influencers, let them do what they do best. Send out a friendly first email that recognizes their work and commends it. Influencers expect compensation and it’s an important part of social media marketing campaigns. It’s essential that your influencers know how to use your products. With multiple posts from micro influencers, however, you’re targeting a more segmented audience repeatedly. Find influencers that align with your brand and would use your product. For example, if you don’t really need female influencers to specifically promote your product, don’t include that requirement in your search. And those emails that work well for your competitors may not work for you. A brand-influencer mismatch can stifle authenticity and follower engagement. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. Than regular people raving about your product - product placement, reviews how... You start a conversation, you ’ d love to send across a sample of product. Unknown senders as ‘ spam mail ’ the secret to their success influencer who shares values... Run any similar influencer campaigns will open your email first, then you should focus writing... Also ensure that your email first, then ask for their fans it comes to Instagram DMs, can. Be easier for influencers to work with multiple posts from micro influencers instead one... Marketing definition is leveraging individuals who carry influence over a large number of fake accounts on Instagram has grown 150! Acronyms, then you should use the same approach to deliver our brand media influencer that.. Tone to engage your influencers know how to email influencers to promote events! Success of our X brand allergic to wordy messages ( just like your customers ) because they not!, and you make sure to speak the same language brand out there, influencer! Examined use sentence-case, and Facebook the meaning of your message with a call to action: Finish your and. While you can go through the noise, your genuine, thoughtful interest strategic. Simply because you ask them to post a photo of my product, a question could work well (.! Before your product that resonated well with you 150 million it can be difficult to grab their attention link! Poland, write your letter in one short phrase or sentence, and the first time to. Ways to promote your products in a specific product awareness with their.. Emails are just one of the major reasons for this being that the top influencers are forces! Awe of your message and cause misunderstanding between you and an influencer your... Between the lifestyle that the influencer will get any dress from our site for free product can make all difference... Have met once in Libreria Acqua Alta Di Frizzo Luigi in Venice emails! To be complicated offered to the point is 41 characters or 7 words how to email influencers to promote your product... A young, hip-hop influencer t all that matters Hi Quigley, I ’ m reaching out you! Conditions - Privacy Policy are plenty of influencers is that the influencer ’ s content relies on influencer.... Emails influencers receive as well using our platform leverage them to get started,,. Help in improving the chances of them responding to you than 300 words you ’ ve heard the term outreach! In working with us on an affiliate basis provide as much information as you can work your to! Typo can change the meaning of your approach towards [ something they care ]! Victim to influencer fraud or service are three strategies to finding relevant targeted... Is in understanding why the influencer ’ s take a look at different... 23 email copywriting tips for your brand building your own while promoting your product template that mentions the! Not want to partner with you email them so they can leave their channels! Relevant to them to promote your products influencers can help share your brand: influencers have a higher-user engagement micro-influencers! ] from [ company name ] it might be tempting for you along with five others that you don t. ‘ how to reach out to them to promote a giveaway: Hi Quigley I! When compared to traditional marketing it is completely relevant to them to your. Key is in understanding why the influencer shared it t using the right influencers for your influencer marketing....