With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. Welcome to my cozy home on the internet! I have been blogging for a little over two years, but I still have a small following. TikTok vs Instagram: Which Platform is Best for You? An influencer is an online authority who has a following of people who believe and listen to what they have to say. Most marketers usually start with a tool like Iconosquare to find a list of Influencers. A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. The impact of influencers on your overall marketing program can be significant. These engaged influencers would be a good group to reach out to. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The remote working expert will want to look for tech professionals. Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. Click & Tweet! Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. Take a look at how 100 Acres cosmetics brand posts look like. Well, I’ve done a bit of the work for you! Do you crave any chance to cook up a storm in the kitchen? Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. Use what you learn to help drive future campaigns. This is click bait just like all the rest. Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Influencity helps you find relevant influencers and measure your campaigns in real time. Influencity targets both agencies and brands with an all-in … Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? 5. Do you think it is okay to start reaching out to brands when you have less than 1000 followers? I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Connect with brands looking for influencers. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Lost in the dazzling world of beauty and makeup. Website: Influencity.com. She has a Bachelor of Business with a major in marketing and has over 10 years of experience in marketing. In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. At first, I thought that collaborations CAME to you. These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. I had no idea that brands were looking for influencers to write up promotional posts. Influencity. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. Brands can engage influencers by getting them to: Through these partnerships, brands can reap multiple and varied benefits of influencer marketing. To make it easier to identify influencer outreach opportunities, include your site in the report and use a “Backlink Gaps” filter to see the sites that link to your competitors but not to you. Influencers who share your audience can provide just as much value as those directly tied to your industry. Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. I hope you find what you need going forward; best of luck with your blog. As your influence grows, you may find that brands will outreach to you with proposals. . Would you email them and give a pitch of what your plan would be or? Find Influencers in 2020. Well, I’ve done a bit of the work for you! Enter your site or up to 10 sites and the tool will provide a map of sites that have a similar audience to yours. Use Influencer Discovery Tools. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Use the platform to browse profiles of over 50,000 influencers, and search through unique profile categories to find the right person or brand for your influencing campaign. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. The right influencers are people, brands, and accounts that can best help you reach your audience and goals. How do I find brand partners? It offers plenty of analytical data about influencers and … This article may include affiliate links. Before you start looking up the influencer’s vital metrics such … No problem! Do you know how the influencer will … Upfluence. If your products look good, so will your brand. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. See what websites have the most authority on a topic using Alexa’s Keyword Share of Voice tool. The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. Discovering Mommy Bloggers. Their followers are loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, and believes. You can easily search for this info on ig or just look at other influencers and what products they are promoting. How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. . Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. You won’t know. While this is great info for beginners unless you have the email contact it’s useless. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. And for more help, download our free influencer marketing strategy template to guide your planning. Part 2. Should you wait for brands to ask you to collaborate first? Brands … Here is how you can find the influencers that are the right fit for your brand. Share of voice is the exposure a brand gets for the target term, so it helps you see which sites are authoritative and highly relevant to your topic and industry. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! Making sure you use influencers who align with your brand … When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. In many cases, you don’t have to look far to locate the best influencers for your brand. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand … Aim for that sort of polished Instagram look. Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. Remember, brands can work with big and small influencers. There is no specific list of influencer criteria when it comes to characteristics or reach. Use this information to identify sites to target in your influencer campaigns. For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. Ways to Find Brands You can Work With. Enter your site or a competitor’s site and produce a report of the top topics and websites that interest that website’s audience. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. Sign up for a free trial of Alexa’s Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. How Do Brands Find Micro Influencers Manually Additionally, to get a better understanding of what people may be looking for the influencers, you will have to track micro-influencers on social … Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Keep Your Business Goals in Mind. Influencers are always looking to work with new brands in beauty & fashion. For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. Where are you supposed to start?! ... We have also discussed 5 Things Influencers Should Look … Simply complete your profile, connect your different social media platforms and you’re ready. If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results. But in your early days, you are still an unknown. I’d definitely recommend reaching out directly to the companies. BrandSnob is an Instagram influencer marketing platform that helps brands find and … So grab a cup of your favorite tea and let's get started! Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. Click & Tweet! Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the site’s Alexa Rank. Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. Click on a category to see the top websites that the audience visits related to the topic. I’ve created a free media kit template just for bloggers like you!). Both Influencers & Brands … To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. Izzy and Liv. With the paid account, you can dive deeper and get insights about the people who follow them. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. 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